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|Design does matter Marketing Articles | June 8 , 2005
The idea that good design can improve how people perceive your business has long been a part of a designer?s sales tools.
They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right?
Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. Designers struggle to back up their claims with written evidence and so this argument for good design often falls down at the first hurdle.
Companies fail to understand why they should invest time and money in improving their visual identity if there is no tangible result.
However, last year The Design Council released the results of a groundbreaking study on the link between the use of design and financial performance. The study published in March 2004 finally recognised the direct relationship between effective use of design and financial performance.
The study looked at 166 design-led UK quoted companies over a period of ten years from 1994 to 2003. A group of 63 companies were recognised as effective users of design. This was based on the fact that they consistently appeared in the listings at various design award schemes.
The study reveals these 63 companies outperformed both the FTSE All Share and FTSE 100 indices by around 200% between 1994 and 2003.
The Design Council is a professional body which supports the work of the UK design industry. It works to demonstrate and promote the vital role of design within business and the wider UK economy.
A recent study by the Design Council, Design in Britain 2004-05, based on an annual business survey of 1,500 companies of all sizes and sectors , shows companies using design to innovate and stand out are growing faster than their competitors are.
According to the in-depth research, a third of the UK's fastest growing companies see design as integral to their business, while only 11 per cent of businesses with a decreasing turnover have this view.
The figures confirm the impact of design across sales, profits, quality, share price , market share and competitiveness.
Using design throughout your business ultimately boosts the bottom line by helping you create better products and services that compete on value rather than price.
Article Tags: Design Council
Mexico City, Mexico: http:www.internationalrealestatelistings has just been launched for people interested in Mexico real estate. The website is great news for the real estate industry because it provides property owners an opportunity to promote their properties, and it also allows potential buyers and renter to search Mexico real estate listings. International Real Estate Listings provides listings for virtually any type of property: apartments, condos, town homes, villas , cottages, and even commercial properties such as stores, office space, restaurants, warehouses and much more.
And not just that, the website also allows people to find hotels , motels, resorts, bed and breakfasts, and even accommodations for island getaways. If you are interested in Mexico real estate, you can find all these accommodation options either for rent or those that are for sale. The best news is that http:www.internationalrealestatelistings is offering all this to you completely free of charge.
Rather than just generate leads for other real estate companies, the website publishes free information about the properties on display. The information includes a description of the amenities , the main features, and number of rooms, total square footage, and also pictures of the property. The name of the owner or the agent, hisher phone number and the email addresses are also provided. This means that you can directly contact the person if you are interested in the property instead of going through a third party.
The website is already generating a lot of attention because of the hundreds of properties of different kinds that are listed. If you have Mexico real estate for sale or for rent, and wish to advertise it in the website , this offers a great opportunity for you to get all the publicity you need.
Mexico real estate is generating a lot of interest in recent times both among Mexicans and also among international buyers, particularly Americans who want to invest in the real estate market. Because of the huge interest, property values are rising quite a bit. So if you have been planning to buy, it might be a good idea to do so quickly. Often buyers want to sell off and book their profits, but there are many who want the property to be a second home where they can stay for a weekend or for a longer time. Mexico is a fantastic country with a big coastline, and there are several hilly regions too.
The website is also helping those property seekers who do not want to buy , and just want to rent for a week or too for the vacation.
Taylor White is an international real estate investor and leading the charge at International Real Estate Listings the worldwide leader in Mexico real estate and Mexico real estate listings. Mexico real estate owners, agents, and developers are encouraged to create an account, upload an unlimited number of listings, write as much creative property details, include a You Tube property video , and it will be activated as a basic listing for 6 months, free.
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